Verizon Super Bowl 5G Stadium
AGENCY: MOMENTUM NEW YORK
ROLE: Creative Director. Designer
The world of 5G is going to be amazing - Especially for NFL fans.Because Verizon 5G Ultra Wideband is going to change everything about going to a stadium to see their favorite team. The only problem? The world of 5G doesn’t exist yet. So we built one. At Super Bowl LIV we unveiled the Verizon 5G stadium- a 360 4D projection dome that brought the 5G stadium of the future to life for 50 NFL Fans at a time. And then we dropped them onto the field. Fans found themselves in the middle of an AFC/NFC all star battle.
And they could use real 5G phones to interact with the world around them exactly as they will in real NFl stadiums next year. They could explore the stadium with Augmented Reality Wayfinding. Track their favorite player with AR stats that update in real time. Choose from multiple 4k camera streams that made every seat the best in the house. And control volumetric replays that let them rewatch any play from any angle.
